Personas
Marissa Blake
(
Barley
)

Marissa Blake

Marissa looks for the highest-quality solutions with cost-effectiveness and scalability in mind.

Age:
37
Education:
Bachelor's degree
Ethnicity:
Caucasian
Family:
2 children
Cender
Female
Income:
$90,000 - $100,000 CAD
Industry:
Human Resources
Job title:
Director of Compensation and Benefits
Location
Vancouver, Canada
Marital status:
Married
Company Size:
400 - 500 employees
Company Size:
400 - 500 employees

Role within the buying process: Decision Maker. Marissa has over 15 years of experience in the human resources field and has a bachelor's degree in business. She has extensive knowledge of compensation practices and the latest trends in the industry. Marissa works in a fast paced, constantly changing environment and is always on the lookout for new solutions that can help streamline workplace processes.

How does persona get the job done?: Marissa utilizes online research and industry resources to find ways to optimize her workplace's compensation practices. She focuses on innovative solutions to attract and retain top talent, often making decisions based on research, data, and feedback from her colleagues.

Purchasing habits: Marissa looks for the highest-quality solutions with cost-effectiveness and scalability in mind. She typically makes her decisions quickly, but always takes time to investigate any new tools or software that has the potential to make a meaningful impact.

Psychographics:

Marissa is passionate about her work and values innovation, efficiency, and cost-savings. She is smart and determined, and always strives to create the best possible outcomes for her workplace.

Marissa is organized, analytical, and willing to take risks to achieve her goals. She does her research before making decisions and is not afraid to make unconventional choices if she believes it is the best option for the company.

Pain Points: Marissa's biggest challenge is finding the right balance between cost-effectiveness and scalability. She also struggles to keep up with the constantly changing compensation trends in her industry and find solutions that are customizable to her company's unique needs.

Marissa is open to trying new solutions and is looking for new multi-currency compensation solutions with powerful insights and reporting capabilities.

Goals: Marissa wants to find the best possible solutions for her workplace, both in terms of cost-effectiveness and scalability. She also wants to ensure that any solutions she implements are customized to her company's unique needs.

Decision-making Process: Marissa is thorough and efficient when making decisions. She researches options before making a decision and gathers feedback from her colleagues before choosing a solution. She also sets a high bar when evaluating solutions and isn't afraid to walk away if the product doesn't meet her expectations.

Motivations: Marissa is motivated by finding solutions that make a meaningful impact on her workplace. She values cost savings, scalability, and innovation, and is always on the lookout for new solutions that can help her streamline her processes.

Names of Frequently Used Apps: Marissa frequently uses HR software like BambooHR, ADP, and UltiPro to manage her company's payroll and compensation. She also uses Microsoft Excel to analyze data and build reports.

Technology: Marissa is tech-savvy and comfortable using a range of HR software and online resources to find solutions for her workplace.

Names of Brands: Marissa is familiar with the major players in the HR software industry as well as emerging solutions like Barley.

Quotes: "I'm always on the lookout for innovative solutions that can help streamline our processes and optimize our compensation practices."

Keywords: Compensation, Benefits, Human Resources, Software, Innovative, Cost-effective, Scalable, Customizable

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