Personas
María Fernández
(
FENTY Icon Velvet Liquid Lipstick
)

María Fernández

María places a high value on self-expression and uses makeup as a way to showcase her personality and mood.

Age:
28
Education:
Bachelor's Degree in Communications
Ethnicity:
Mexican Mestizo
Family:
Cender
Female
Income:
Industry:
Job title:
Fashion Blogger
Location
Mexico City, Mexico
Marital status:
Single
Company Size:
Company Size:

Psychographics:

María is a vibrant and energetic individual who loves tofollow the latest fashion and beauty trends. She is known for her outgoingpersonality and her passion for all things beauty-related. María places a highvalue on self-expression and uses makeup as a way to showcase her personalityand mood. In her free time, she often enjoys exploring new eateries around thecity, attending fashion events, and spending time with her friends. She prefersa busy lifestyle where she's always on the go.

 

Behavior Patterns:

María is a social media enthusiast who spends considerabletime creating content and engaging with her followers. She's an early adopter,often being one of the first to try out new beauty products. María valuesquality and long-lasting formulas in her makeup products.

 

Environment:

María resides in the vibrant city of Mexico City. She isconstantly attending events, photo shoots, and meetings. Her busy schedulerequires her to have a makeup look that can transition seamlessly from day tonight.

 

Benefits from FENTY ICON VELVET LIQUID LIPSTICK:

The product's long-lasting formula will appeal to María'sneed for makeup that can withstand her hectic lifestyle. Additionally, thediverse shade range allows her to explore different looks and matches hercreative spirit.

 

Context-Specific Details:

The inconsistent weather in Mexico City, from hot days tosudden showers, can affect María's makeup. She needs a lipstick that istransfer-proof and weather-resistant.

 

Goals:

María aims to grow her online presence and maintain her imageas a fashion-forward influencer. She plans to achieve this by constantlyevolving her style and staying ahead of beauty trends.

 

Decision-making Process:

María heavily relies on online reviews and feedback from herfollowers when deciding on new products. She also considers the brand'sreputation and the product's quality before making a purchase.

 

Pain Points:

María's main challenge is finding beauty products that arelong-lasting and can survive her fast-paced lifestyle. She's often frustratedby lipsticks that smudge or fade throughout the day.

 

Frequently Used Apps, Technologies, Brands:

Instagram, YouTube, WordPress, Zara, H&M, MAC Cosmetics,Nyx, Sephora

 

Quotes:

"Every lipstick tells a story. It's not just color onyour lips, it's a statement of who you are."

 

Keywords:

"Long-lasting lipstick", "Transfer-prooflipstick", "High-quality lipstick",  "Lipstick with diverse shades"

 

Color Palette:

#FF69B4 - Hot Pink for María's vibrant personality,

#FFD700 - Gold for her pursuit of high-qualityproducts and lifestyle.

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