Personas
Emily "Lash Enchantress" Johnson
(
Anastasia Beverly Hills
)

Emily "Lash Enchantress" Johnson

Emily is passionate about beauty and fashion, with a special emphasis on eye makeup.

Age:
28
Education:
Bachelor's Degree in Visual Arts from UCLA
Ethnicity:
Caucasian
Family:
No children, one younger sister
Cender
Female
Income:
$70,000 annual
Industry:
Persona Group: Beauty Influencer
Job title:
Beauty Influencer
Location
Los Angeles, California, USA
Marital status:
Single
Company Size:
Fanty Cosmetics
Company Size:
Fanty Cosmetics

Psychographics: Emily is passionate about beauty and fashion, with a special emphasis on eye makeup. She is continuously exploring and educating herself about different products, techniques, and trends. She is highly social and loves to share herfindings and experiences with her followers.

Whichsocial media platforms are persona active on? Instagram, YouTube, Twitter,Pinterest

PersonaContent Focus or Niche: Beauty and makeup tutorials, specifically focused oneye makeup and mascaras.

1.    Persona TargetAudience Demographics: Women, aged 18-35, interested in beauty, makeup, andfashion

PersonaPreferred Social Media Platforms: Instagram and YouTube

PersonaContent Style and Tone: Educational, engaging, bubbly, and empowering.

PersonaEngagement Strategies: Regular posts and updates, responding to comments andinquiries, live videos, how-to guides, product reviews, and giveaways.  

PersonaCollaboration Preferences: Prefers to work with brands that align with herpassion for quality, cruelty free, and inclusive beauty products.

PersonaGoals as an Influencer: To educate and inspire her followers, help them feel confident in their own skin, and promote the use of quality beauty products.

Namesof Brands: Fenty Beauty, Too Faced, Anastasia Beverly Hills, Tarte

Quotes:"Beauty starts from the eyes, let's enhance their enchanting charm."

Keywords:Beauty, Makeup, Tutorial, Review, Empowerment, Confidence, Quality, CrueltyFree, Inclusive.

 

Hex Color Codes Palette& Color Name for Persona Full Name:

1. #FFB6C1 Light Pink:Embodying her femininity and passion for makeup

2. #000000  Black: Representing the color of her favoritemascara

3. #E3A587 Medium Skin: Symbolizing inclusivity in the beauty industry.

Actively looking for new and effective treatments for his patients, specifically those suffering from sickle cell disease.

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