Bryan Mercer

Bryan Mercer

Early-Stage Entrepreneur

Bachelor’s in Business Administration
Married with two children
Job title:
Chicago, IL
Marital status:
Company Size:
Company Size:

Psychographics: Bryan is driven, goal-oriented, and full ofambition. He values financial stability, but is also willing to take thenecessary risks to help his business succeed. He enjoys reading business books,networking with peers, and staying up to date with the latest industry trends.


Behavior Patterns: Bryan is an early adopter of newtechnology, but is also meticulous when it comes to research anddecision-making. He is an active user of social media and regularly attendsbusiness events. He is also a fan of podcasts and often listens to them while working.


Environment: Bryan works from home, though occasionally hewill meet with clients in co-working spaces and other locations. He is activein his local business community, often attending events and participating inmeetups and conferences.


Context-Specific Details: Bryan has recently started a business andis attempting to launch it in the next few months. He is looking for resourcesto help him assess and document the overall viability of his potentialbusiness.


Goals: Bryan's goal is to launch a successful business and become financiallyindependent. He wants to use the resources available to him to help him get themost out of his business.


Decision-making Process: Bryan researches any potentialopportunities thoroughly before making a decision. He weighs his options,considers the cost and benefit, and makes sure he has all the necessary factsbefore coming to a conclusion. He also takes into account feedback fromfriends, family, and peers.


Buying Process: Bryan typically begins the buying process byresearching potential products online. He compares options, reads customerreviews, and seeks advice from others. Once he has identified a product thatmeets his needs, he will make a purchase.


Role in Buying Process: Bryan is the primary decision-maker whenit comes to purchasing products, though he may seek advice from others.


Pain Points: Bryan's biggest challenge is finding the rightresources to help him launch his business. He is looking for templates andother tools that can help him assess and document the viability of hisbusiness.


Names of Frequently Used Apps, Technologies, and Brands: Bryan is anavid user of Microsoft Office, Amazon, LinkedIn, and Google Apps. He also usesGoogle Analytics and Mail Chimp for his business.


Quotes: "I'm looking for tools to help me launch my business withoutbreaking the bank."


Keywords: Business templates, market analysis, financial forecasting, businessplan, business pitch, assessment, viability.

Actively looking for new and effective treatments for his patients, specifically those suffering from sickle cell disease.